![]() FALSE One of the objectives of a GDS is that it must provide distribution channels that allow customers the ability to easily and quickly search for products and services they are willing to purchase. TRUE Old adages such as "location, location, location" and "If you build it, they will come" are still applicable to selecting distribution channels. TRUE The area of global distribution is one of the most complex aspects of the hospitality business and an area that has been greatly impacted by technology change. TRUE Melissa Mayer, the interview subject of this chapter, is Senior Vice President of the Global Partner Group for Expedia. FALSE Global Distribution can be defined as attaining the broadest possible reach to the largest available audience meeting a company's target market segments at the most affordable cost and with the highest potential for winning conversion. TRUE The definition of GDS in the broadest possible sense is the same as a Channel Manager-a position that centralizes the responsibilities of distribution channels. ![]() TRUE Interorganizational systems are connections with other organizations' systems such as airline GDS's, OTA's, and internet distribution systems. FALSE The advantage of distribution channels versus traditional advertising is that more information can be captured regarding its impact and use via booking statistics, call volumes, and other traffic or usage monitoring. FALSE The concept of disintermediation means managers who are not engaged with technology in the workplace. 12) What are shopping bots?Ī) Internet applications for shopping onlineī) Robotic computerized agents that carry out tasks for peopleĭ) A one-stop shop for robotic sales B) Robotic computerized agents that carry out tasks for people 13) According to the text, Global Distribution is clearly what kind of function?ĭ) Administrative A) Marketing 14) The text defines this as "entire network of people, systems, technology, and distribution channels used to help lodging providers sell their products and services."ĭ) REVPAR A) GDS 15) A CRM system stands for:ĭ) Customer Reservation Management B) Customer Relationship Management 16) The marketing mix or the amount of volume and revenue generated by each channel in the GDS Network, are examples of:ĭ) Look-to-Book ratio C) Distribution share per channel 17) ADS refers to:ĭ) Associate Display System B) Alternative Distribution System 18) The number of people who shop versus the number of people who actually make or book reservations is known as the _ ratio.ĭ) Supply/Demand C) Look-to-Book 19) The elimination of middlemen is also known as:ĭ) Disintermediation D) Disintermediation 20) Economies of scale favor:ĭ) None of the above A) The larger chains 21) Bypassing traditional airline GDS's during the electronic booking process is becoming rarer and rarer with the advent of new technologies. 11) Which of the following technologies is not looked upon as having an influence on the booking process?ĭ) All of the above have influences.
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